Client
The UK Offshore Operators Association (UKOOA)
Services
Literature
Artworking
In offshore operations employee health and safety is always listed as the number one priority. Because of its importance and the sheer number of initiatives, staff can often become quite jaded to the life saving messaging. This was a prime concern for the UK Offshore Operators’ Association (UKOOA) when planning their safety handbook on Hydrocarbon Releases.
The challenge was to create a piece of printed literature which would stand out from the crowd and generate genuine staff interest from the staff. A document designed to be read and understood. In response to the brief, a revolutionary take on the traditional health and safety brochure was conceived. Designed as a life saving ‘tool-kit’, the design was deliberately informal and engaging with clear messaging and bold execution. The document was a massive success and set a benchmark for how to approach internal staff communications. Good design is good communication – life saving stuff.
