SCQF anniversary branding

The Scottish Credit and Qualifications Framework (SCQF) celebrates its 21 year anniversary in 2022. To celebrate this landmark, Straightline Creative was tasked with developing new branding for the SCQF Partnership; to be used on all communications throughout the year. To ensure maximum brand consistency, it was key that the new brand was anchored in the design of the master logo, whilst clearly communicating the 21 year anniversary. To aid flexibility, the finished brand was also developed as both a standard and long-form lock-up.