Client
Serco
Services
Branding
Literature
Exhibitions
Artworking
Serco Business Services supports all of Serco’s Group’s divisions, collaborating and reinforcing all operations and communications.
Straightline was approached a new brand identity family for this new support department. Key to the design’s success was the manner in which it clearly communicated the collaborative and support nature of their role. Also key was ensuring that the new brand (and matching sub-brands) aligned with the core Serco Brand Guidelines.
