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2012 Wimbledon Ladies Singles Final Invitation

  • Project:
    2012 Wimbledon Womens' Final Invitation
  • Client:
    Balfour Beatty
  • Location:
    London
  • Industry sector:
    Construction
  • Client URL:
    www.bbcgrp.com

I was commissioned by Balfour Beatty Capital to produce a limited edition direct mail inviting a select client group to enjoy the company’s hospitality at the 2012 Wimbledon Ladies Singles Final.

As with all direct mail, the direct approach always works best. I also was determined to have some fun.

Using a playful twist on a well known tennis saying, the invite was prestigious but with a sense of humour that matched the client and their invitees. The design was kept simple and elegant employing gold foil block onto pristine white GF Smith Colorplan. A winning solution for the client: 6-0 6-0.

Produced whilst employed by Make Complex Simple, Manchester.

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