Sprayway are an outdoor clothing specialist who manufacture using innovative fabrics across a wide range of products. Everything they design and produce is focused on empowering people to get more from the great outdoors, regardless of their ability or experience level.
Being a highly seasonal business, I was tasked with with producing both Spring/Summer and Autumn/Winter advertising campaigns which cleverly communicated the brand’s message for that season.
Photography and a modern design style were employed to give the advertisements the necessary brand impact and provide a launch pad for associated marketing materials like brochures and point of sale. Clever advertising messaging was instrumental in each campaign’s success, always linking in with the product key features and benefits.
Produced whilst employed by Fathom Creative, Manchester.