The Master of Business Administration is an in-demand qualification. To that end, it is offered by a wide range of UK universities all competing to attract the best students from domestic and international markets. My brief from the Robert Gordon University was clear: provide clarity and stand-out.
My inspiration came from the core purpose of the course – to provide leaders for business. Rather than confuse the design, the simple message is played to its strengths without any unnecessary visual clutter.
The modern look and feel is continued within the brochure combining metallic inks with dynamic black and white photography of current MBA students at the Robert Gordon University.
Produced whilst employed by Fifth Ring, Aberdeen.