KRP Accountants are a highly successful team of Chartered, Certified Accountants and Business Advisors delivering independent solutions throughout central Scotland.
Their expertise, experience and insight has won a loyal client base across a wide range of business sectors.
Straightline Creative was approached to undertake a wholesale audit of the company’s existing branding, benchmarking against the best in the sector both locally and nationally. The design brief which flowed from this process called for a new corporate identity which would reflect the history of the company whilst projecting the modernity of the business. To answer this brief, I took inspiration from the initials which form the company name: K R P. Representing the first initials of the founder’s three children, it was a perfect vehicle to communicate the ‘heritage’ and the ‘modern’. The resulting corporate identity is clean, contemporary with a strong business flavour and a great foundation for the upcoming brand development.