DMM offer premium climbing equipment to both leisure and professional customers. Designed and manufactured onsite in Wales, DMM offer a level of quality, safety and innovation that is the envy of the industry. An extremely exciting client with which to work, I was tasked with producing product-led advertising for world-wide trade press.
The task was the same each time – learn what makes the product special and communicate that in as creative and dynamic way as possible.
Supplemented by stunning product photography, the advertising is focused on the product and the benefit. A distinctive brand style was also developed to sell DMM as the cutting-edge climbing supplier to their international client base.
Produced whilst employed by Fathom Creative, Manchester.