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Aberdeen FC Centenary Invite

  • Project:
    Centenary invite
  • Client:
    Aberdeen Football Club
  • Location:
    Aberdeen
  • Industry sector:
    Sports
  • Client URL:
    www.afc.co.uk

Scottish professional football club, Aberdeen FC celebrated their 100 year centenary in 2003. Working in the city at the time, I was lucky enough to be involved in providing marketing and design support. As part of the year’s celebrations a formal dinner was planned where members of the official Red Army Supporters’ Club could attend, meet players and staff and be part of the celebrations.

The brief was simple. Create a stunning invitation that would engage with fans and encourage sales for the club.

The design focused on the Red Army Supporters’ Club emblem, the red star. Using a clever layout twist and some snappy copy, the invite was direct, inspiring and designed to be in keeping with the prestigious nature of the event. The marketing materials were a great success with the event three times over subscribed.

Produced whilst employed by Fifth Ring, Aberdeen.

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