Scottish professional football club, Aberdeen FC celebrated their 100 year centenary in 2003. Working in the city at the time, I was lucky enough to be involved in providing marketing and design support. As part of the year’s celebrations a formal dinner was planned where members of the official Red Army Supporters’ Club could attend, meet players and staff and be part of the celebrations.
The brief was simple. Create a stunning invitation that would engage with fans and encourage sales for the club.
The design focused on the Red Army Supporters’ Club emblem, the red star. Using a clever layout twist and some snappy copy, the invite was direct, inspiring and designed to be in keeping with the prestigious nature of the event. The marketing materials were a great success with the event three times over subscribed.
Produced whilst employed by Fifth Ring, Aberdeen.