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Archive for category: News

September 17, 2015
17 Sep 2015

Exclusive £500 branding offer – 2015 New Start Scotland Exhibition

the New Start Scotland Exhibition logo


Offer includes:

Agency-quality logo

Bespoke business card design

Bespoke letterhead design

500 printed business cards

500 printed letterheads

Your new business, and its success is your top priority. You want to ensure you build the best possible foundation to achieve the best possible growth. At Straightline Creative I understand this, and the importance a good company logo and professional stationery make to your new start’s success and credibility.

But doesn’t great design cost the world? Ordinarily, a budget price results in poor branding that communicates little about your business, and what makes it special. That’s where Straightline Creative can help. As a respected Senior Graphic Designer with over 20 years’ experience in some of the UK’s most respected creative agencies, I offer the big company creativity your new business deserves but at a price you can actually afford.

For the months of September and October, I am also offering you the chance to get the perfect start-up branding package for a promotional fee of only £500. For this you get an agency-quality logo as well as 500 bespoke designed business cards and letterheads. What goes without saying is that you also receive a free consultation and professional, knowledgable advice and support throughout the process.

Don’t mistake of accepting print-shop design for your new venture. Take the Straightline and get the agency design quality you need, all for £500.

Terms and conditions
The promotional offer is available until the 30th November. The offer covers the design of a single corporate identity, single business card and single letterhead and allows for 2 sets of sensible client amends post initial presentation. Amends beyond this allowance may be subject to additional charge. Promotional print package allows for a quantity of 500, double-sided, full colour business cards for a single person – multiple business cards for other business staff will be subject to additional charge. The promotional print package also allows for a quantity of 500, single-sided, full colour letterheads from a single design. The initial consultation of free of charge and Straightline Creative reserves the right to request pro-forma invoices prior to commencement of design work. Straightline Creative reserves the right to remove this promotion at any time.

August 18, 2015
18 Aug 2015

KRP Accountants new corporate identity

Straightline Creative has now completed a new corporate identity for respected Glasgow accountants, KRP. KRP Accountants are a highly successful team of Chartered, Certified Accountants and Business Advisors delivering independent solutions throughout central Scotland. This is the first step in a wider branding exercise which will see the launch of a new website in the coming months. Watch this space.

Check out the new logo

September 10, 2014
10 Sep 2014

I’m voting Yes!

“On 18 September 2014, between the hours of 7am and 10pm, absolute sovereign power will lie in the hands of the Scottish people. They have to decide whether to keep it, or give it away to where their minority status makes them permanently powerless and vulnerable.”

Jim Sillars
Former Labour MP & Founder of Scottish Labour Party

For lots of genuine social and business reasons, I will be voting Yes in the Scottish Independence Referendum. Cutting through all the nonsense, I came across this little book which makes a compelling case. Please have a read if you’re unsure. Click here to download the “Wee Blue Book”.

February 12, 2014
12 Feb 2014

The importance of branding your business

An excellent article from the Allbusiness.com

Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place.

For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company’s brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.

One software management company, temporarily named TallyUp, decided to invest in a branding overhaul. Its flagship product, a software suite that tracks and runs bonus incentive plans, needed a clear identity and platform to appeal to its target audience — primarily financial executives. The name TallyUp, while somewhat descriptive, didn’t capture the level of sophistication needed to attract the appropriate clientele. TallyUp hired a branding consultant, who recommended the name Callidus (Latin for “expert and skillful”) to effectively communicate its positioning in an instant. The new name communicated a similar concept but on a completely different level. Callidus positions the software product correctly.

A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization’s communications. A brand is also how the company is perceived by its customers — the associations and inherent value they place on your business.

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.

Apple’s brand is a great example. The Apple logo is clean, elegant, and easily implemented. At a certain point in time the company began to use the apple logo monochromatically (as opposed to the rainbow stripes), signaling a new era for Apple. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation. Think about how you’ve seen the brand in advertising, trade shows, packaging, and product design. It’s distinctive and it all adds up to a particular promise: quality of design and ease of use.

June 11, 2013
11 Jun 2013

New website now live!

After a lot of hard work and effort, Straightline Creative’s new website is finally live! A big thanks go to all the family and friends who helped out with advice, support and cups of tea. It means a great deal.

I can’t wait to continue working with my select group of clients, providing agency quality creative solutions at sensible prices. I look forward to keeping everyone posted as these projects take shape. Watch this space.

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